The advertisers who think they are taking a stand by not advertising on MTV’s “Skins” but who continue to advertise on MTV are having no impact on the larger issue: that of the ideology of MTV itself. If the advertisers do not agree with “Skins,” then they do not agree with MTV and need to pull their advertising from MTV itself. Pulling advertising from “Skins” while continuing to advertise on MTV is pointless: it totally negates the stand taken against the content of “Skins” and continues to support the creators and mindset of the network.
If advertising on MTV is still a goal for advertisers even after they refuse to buy time on “Skins,” they are complicit in promoting “Skins” and continuing its existence. It is hypocrisy for an advertiser to go all-integrity on us and not advertise on “Skins” while at the same time having no qualms about continuing to buy ad space on MTV itself. Supporting MTV with advertising dollars supports the ideology behind “Skins” whether you advertise on that particular show or not.
“If you say, ‘But we knew nothing about this,’ does not he who weighs the heart perceive it? Does not he who guards your life know it? Will he not repay each person according to what he has done?” Proverbs 24:12
“What good will it be for a man if he gains the whole world, yet forfeits his soul? Or what can a man give in exchange for his soul? For the Son of Man is going to come in his Father’s glory with his angels, and then he will reward each person according to what he has done.” Matthew 16:26-27
“Do not be deceived: God cannot be mocked. A man reaps what he sows. The one who sows to please his sinful nature, from that nature will reap destruction;” Galatians 6:7-8